JPL was entering a critical moment: their operations were functional, but digital visibility was nonexistent. The old website lacked updates, had no technical maintenance, and failed to attract or convert new leads. Decision-making about marketing relied on intuition rather than data, and the brand image didn’t reflect the reliability of their logistics services. With growth ambitions focused on connecting Costa Rica and Miami, they needed a digital strategy that could amplify reach and position them as a modern, trustworthy logistics partner.

By partnering with us, JPL gained access to a framework that combined strategic digital consulting with technical execution. We studied their workflows, mapped their current communication gaps, and defined the performance goals that would enable scalability. The result was not a generic website or social refresh, but a tailored roadmap to digital relevance, visibility, and long-term competitiveness.

The first challenge was an outdated website with fragmented content in English and Spanish, no indexing, and poor usability. Without technical optimization, JPL was invisible on search engines, losing ground to competitors with stronger SEO strategies. Their social networks posed another major obstacle, Facebook, Instagram, and LinkedIn were inactive or nonexistent, limiting their ability to engage clients or showcase services.

Internally, this digital vacuum made customer acquisition nearly impossible. Without calls-to-action, lead forms, or a structured content flow, the company could only maintain a handful of loyal customers rather than actively expanding its portfolio. The absence of digital reporting tools also meant leadership had no visibility on traffic, engagement, or conversion metrics. Together, these gaps created significant barriers to growth and market expansion.

The project faced critical challenges that limited competitiveness:

• Outdated and Unindexed Website Infrastructure
• Inactive or Missing Social Media Channels
• Lack of SEO — Calls-to-Action — and Lead Generation Tools

We rebuilt JPL’s digital ecosystem with a comprehensive online transformation. Our team redesigned their website from scratch, integrating a fully automated and indexed bilingual translator to serve both English and Spanish audiences with accuracy. Every page was optimized for SEO, speed, and responsiveness, ensuring a professional and trustworthy first impression for potential clients.

In parallel, we launched and branded new social media profiles, delivering a consistent visual identity and a content strategy designed to generate engagement and leads. By aligning their new digital presence with logistics keywords, international positioning, and customer-focused messaging, JPL can now compete effectively in both Costa Rica and Miami. Within just 30 days, they went from an inactive digital footprint to a robust online platform ready to fuel growth. With this foundation in place, the next step is operational excellence, transforming internal processes to match their renewed external presence