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What we learn
operating from the inside.

Working notes on consulting, public procurement, marketing and software. No fluff: what worked, what didn't and why.

Company leadership reviewing operational indicators
FeaturedBusiness Consulting

My company isn't growing: what to check before investing in more sales

When growth stalls, the problem is rarely demand. The three fronts that set an operation's real ceiling and where to start moving it.

7 min read
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12 articles

Company leadership reviewing operational indicatorsBusiness Consulting
7 min read

My company isn't growing: what to check before investing in more sales

When growth stalls, the problem is rarely demand. The three fronts that set an operation's real ceiling and where to start moving it.

Read article
A team assigning owners and targets for a growth planBusiness Consulting
7 min read

How to build a growth plan that gets executed instead of filed away

Which numbers will move, who answers for each and how often they get reviewed. The four reasons plans die and how to build one that survives the first month.

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Development team planning the structure of a websiteSoftware & Web
7 min read

What a website costs in Costa Rica and what defines the price

Number of pages, custom design or template, who writes the content and what happens after launch. What must be in writing in a proposal before you sign it.

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Person reviewing a website's search performance on a screenSoftware & Web
6 min read

My page doesn't appear on Google: the four causes and how to fix them

It isn't indexed, it doesn't answer what people search for, it loads slowly or it competes for the wrong words. How to diagnose which is your case and decide whether to fix or rebuild.

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Marketing team reviewing charts and campaign budget in a meetingMarketing
7 min read

What a marketing agency costs in Costa Rica (and why nobody publishes a rate)

Price is set by scope, channels, content volume and whether ad spend is included or separate. What a serious proposal should contain and how to compare two quotes without getting it wrong.

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Overhead view of a marketing team working over strategy documentsMarketing
7 min read

How a marketing agency works and how to tell if yours is working

Strategy, production, paid media and measurement. What happens inside a month of work and the three metrics that tell you whether the money is performing, beyond followers.

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The Costa Rican flag above the National Theatre in San JoséSICOP
7 min read

How to register with SICOP step by step (and why registering isn't the achievement)

Digital signature, legal standing up to date and a properly classified catalogue. What you need to register as a State supplier, how a bid is submitted and why many registered companies never see a single opportunity.

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The Costa Rican flag flying in front of the Judicial Branch complex in San JoséSICOP
7 min read

What SICOP is and how public procurement works in Costa Rica

SICOP is the platform through which the Costa Rican State buys everything it needs. What it is, how a public purchase works and why most registered companies never win a contract.

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Web development team working on a corporate site redesignSuccess Stories
5 min read

Freight Logistics: from invisible on Google to a digital presence in 30 days

An outdated, unindexed site, channels inactive since 2023 and zero SEO. In 30 days we relaunched the full digital presence of a logistics provider with Miami operations.

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A team reviewing indicators in front of a fleet of work vehiclesSuccess Stories
5 min read

Transport Rental: financial control, inventory and fleet under one dashboard

It grew for years without financial, inventory or fleet controls. We fixed all three fronts and unified more than twenty vehicles on different GPS systems into a single dashboard.

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Interior of an agro-industrial plant with process lines and storageSuccess Stories
6 min read

Agro-industrial business case: investment grade in two months

Three plants, two sub-plants, FDA and HACCP compliance and a three-phase roadmap with CAPEX and OPEX broken down. The business case an investor can actually evaluate.

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Premium vehicle showroom with customers and sales advisorsSuccess Stories
6 min read

Premium vehicle retail: 35% more revenue by fixing the operation

A premium vehicle retailer in San José grew revenue over 35% and efficiency 21% after documenting processes, centralizing knowledge and professionalizing its sales team.

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