What we learn
operating from the inside.

August 28, 20269 min read

13 articles

SICOP

Why are you not winning SICOP tenders?

Registered in SICOP but never awarded. It is rarely price: it is visibility, admissibility or strategy. What the regulation says and what to review first.

Company leadership reviewing operational indicators

Business Consulting

My company isn't growing: what should I check first?

When growth stalls, the problem is rarely demand. The three fronts that set an operation's real ceiling, and where to start moving it.

A team assigning owners and targets for a growth plan

Business Consulting

How do you build a growth plan that gets executed?

A growth plan works if it defines numbers, owners and a review cadence. The four reasons they fail and how to build one that does not end up filed.

Development team planning the structure of a website

Software & Web

What does a website really cost in Costa Rica today?

What moves the price, what a serious proposal must state, and what public numbers you check the delivered site against.

Person reviewing a website's search performance on a screen

Software & Web

My page isn't on Google: what should I check first?

Four causes, four different jobs. How to tell them apart using Google's own published thresholds, and what to do first in each case.

Marketing

What a marketing agency costs in Costa Rica (and why nobody publishes a rate)

Price is set by scope, channels, content volume and whether ad spend is included or separate. What a serious proposal should contain and how to compare two quotes without getting it wrong.

Marketing

How a marketing agency works and how to tell if yours is working

Strategy, production, paid media and measurement. What happens inside a month of work and the three metrics that tell you whether the money is performing, beyond followers.

The Costa Rican flag above the National Theatre in San José

SICOP

How to register with SICOP step by step (and why registering isn't the achievement)

Digital signature, legal standing up to date and a properly classified catalogue. What you need to register as a State supplier, how a bid is submitted and why many registered companies never see a single opportunity.

The Costa Rican flag flying in front of the Judicial Branch complex in San José

SICOP

What SICOP is and how public procurement works in Costa Rica

SICOP is the platform through which the Costa Rican State buys everything it needs. What it is, how a public purchase works and why most registered companies never win a contract.

Web development team working on a corporate site redesign

September 15, 20258 min read

How do you relaunch a logistics firm's digital presence in 30 days?

An unindexed site, channels dead since 2023 and zero SEO. In 30 days we relaunched the full digital presence of a Costa Rican logistics operator with Miami operations.

A team reviewing indicators in front of a fleet of work vehicles

June 10, 20258 min read

How do you fix a transport rental firm with no controls?

It grew for years without financial, inventory or fleet controls. All three fronts were fixed and twenty-plus vehicles on different GPS systems ended up on one dashboard.

Interior of an agro-industrial plant with process lines and storage

August 5, 20248 min read

What goes into a real investment-grade business case?

Three plants, two sub-plants, FDA and HACCP compliance and a three-phase roadmap with CAPEX and OPEX broken down. The business case an investor can actually evaluate.

Premium vehicle showroom with customers and sales advisors

January 5, 20248 min read

How did a premium vehicle retailer in Costa Rica grow 35%?

A premium vehicle retailer in San José grew revenue over 35% and efficiency 21% by documenting processes, centralizing knowledge and measuring its sales team — in a market that contracted that year.